Digital Media Innovator for the Rio 2016 Paralympic Games

The Rio 2016 Paralympics will be the setting for a groundbreaking programme in which images captured by some of the world’s best sports photographers will be made freely available across social media platforms.

The joint initiative between the Olympic Information Service (OIS) and the International Paralympic Committee (IPC) will spread the colour, passion and excitement of the Paralympic Games throughout the globe.

The OIS is a professional sports information service established under Olympic Agenda 2020 to support and cover the Olympic Games, Paralympic Games and Youth Olympic Games.

The OIS photo Team will provide a unique professional sports photographic experience at the Rio 2016 Paralympic Games.

Behind the lenses are four multi-award winning Sports Illustrated photographers in Bob Martin, Simon Bruty, Al Tielemans, and Tom Lovelock (see biographies following).

The objective of the OIS photo service will be to provide extraordinary, dynamic, artistic and unique photographic coverage of the Para athletes and Paralympic Games under the majestic backdrop of Rio de Janeiro.

All photos will be made available via a custom website (which will go live 1 September 2016) with curated sets also be published on the IPC official website.

Facebook will be used as the primary publishing platform, with the images also published on Instagram, Twitter, Flickr and Flipboard.


Sonali Prasad, Digital Media Innovator


Sonali Prasad, from Delhi, India is a hybrid mix of technology and storytelling, with degrees in Computer Science and Journalism. She recently graduated from Columbia Journalism School in New York with a master's degree, finishing second in her class with Honours. For her academic excellence and news judgment she was awarded the top honour of the school, the Pulitzer Traveling Fellowship for 2016. In February this year Sonali was also chosen as one of the eight Google News Lab Fellows in America and is spending the US summer understanding data and digital innovation in newsrooms across the world. She is also working on an ambitiously funded, collaborative project comprising of Columbia Journalists and Stanford Engineers to report on a year-long storyline on coral reef health metrics using image processing sensors.

Sonali was part of the inaugural batch of IOC Young Reporters (Class of 2010) and has been tightly knitted to the Olympic Movement ever since. She covered the London 2012 Olympic Games with the Press Association, and also covered the Paralympic Games and the Sochi 2014 Winter Olympic Games. In 2012 she was selected as the youngest ever member of the IOC Press Commission.

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